PROFESSIONAL WOMEN’S HOCKEY LEAGUE

Until recently, there was no consistent home for women’s hockey. That all changed when the PWHL launched in 2023, bringing the world's best players under one umbrella. To mark their arrival, the newly formed league needed assets and branding that evoked their goal of showcasing their remarkable sport to the world, plus a website to coincide with their launch.

I drafted landing page copy, social posts, and strategic emails to power the Professional Women’s Hockey League’s inaugural draft and free-agency period.

Team Credits:
Studio Manager: Brendan Bilko
Creative Director: Dan Buyanovsky
Art Director: Dominic Butchello
Senior Visual Designer: James Amoros