Yoni Yardeni    


NATIONAL BASKETBALL ASSOCIATION


Growing up, I spent hours filling notebooks with predictions for the upcoming NBA season. When the Playoffs rolled around, I'd flip back and revisit them before making my Finals picks.

I did this all for the hell of it, or "the love of the game,” if you will.

Eventually, that obsession led me to TVGla, where I’ve worked with the league I’d watched my whole life, writing in-game scripts read by iconic commentators, push notifications sent to millions of phones worldwide, and emails promoting the NBA’s core D2C products: League Pass, NBA ID, and the NBA App.

Team Credits:

Creative Directors: James Reynolds, Jeff Borden
Art Directors: Car Rafanan, Ray Rivera, Morgan Keep, Jonny Muench
Senior Copywriter: Coleman Gray
Designer: Victor Ren
Senior Producer: Keleigh Layton
Digital Producers: Jordan Rice, Dana Fusco


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