LOS ANGELES DODGERS

Dodgers 365 is the Major League franchise’s event-planning arm, granting fans a reason to visit Dodger Stadium all year round. Through this alliance, I touched a range of projects stamped by the seven-time World Series champions, including targeted brochures, monthly newsletters, blog content, event invitations, signage, and more.

Part of this execution was born via Instagram with @DodgerStadium, a personified account giving the 60-something-year-old ballpark a voice of its own. I led caption writing and photo selection across the profile, in addition to developing tonal guidelines.

Since launching in July 2023, Dodgers 365’s website has been nominated for a Webby in Websites and Mobile Sites.

Team Credits:
Studio Manager: Brendan Bilko
Creative Director: Dan Buyanovsky
Art Director: Dominic Butchello
Senior Visual Designer: James Amoros
Photography: Stephen Denton, Kris Ryan

Social content for @DodgerStadium