EPICORE BIOSYSTEMS

Epicore Biosystems was born out of a lab with the hopes of teaching the world a thing or two about hydration. In its early years, the health-tech startup made massive advancements in sweat-tracking, leading to partnerships with worldly brands like Chevron and Gatorade. Before launching its latest wearable, Epicore sought to refresh its branding, messaging, and website. 

I helped develop a revamped brand language encompassing the manifesto, persona, tone of voice, and more. Then, once it was time for the Robin team to develop their new website from the ground up, I wrote user-focused website copy, including product descriptions and landing page content, to communicate the company's vision for a healthier humanity. 

Team Credits:
Studio Manager: Brendan Bilko
Creative Director: Dan Buyanovsky
Art Director: Dominic Butchello
Senior Visual Designer: James Amoros