EASTSIDE GOLF

Eastside Golf was ready for an Instagram overhaul, so it brought in the Robin team to refresh its look and feel. On the copy side, that meant a distinct approach, drawing inspiration from other athleisure labels, the iconic songs its owners love, and product spotlights that speak to real benefits.

The result was a voice that was relaxed but sharp, much like the brand itself. Captions were rooted in golf but never relied on clichés, occasionally bridging relevant lyrics to spotlight new drops, while traditional product posts did the practical work, translating fabric, fit, and function into punchy lines that showed why each piece earns a spot in a player’s cart.

Team Credits:
Studio Manager:  Brendan Bilko
Creative Director: Dan Buyanovsky
Marketing Manager: Ilse Paanakker
Art Director: Dominic Butchello
Senior Visual Designer: James Amoros