AETHER APPAREL
AETHER Apparel is an LA-bred brand whose high-end outerwear and gear are best suited for colder pastures.
I was tasked with delivering copy to promote its 2024 Fall/Winter collection, encompassing its seasonal catalog, PDPs and paid social posts highlighting its latest pieces — including a limited collaboration with Leica.
Team Credits:
Marketing Manager: Paolo Martinoglio
Art Director: Yuhei Kawaguchi
I was tasked with delivering copy to promote its 2024 Fall/Winter collection, encompassing its seasonal catalog, PDPs and paid social posts highlighting its latest pieces — including a limited collaboration with Leica.
Team Credits:
Marketing Manager: Paolo Martinoglio
Art Director: Yuhei Kawaguchi
Designers: Grace Kui and Andrew Hwang